Andrew and Zana Busby explore the A-Z of consumer behaviour

From the future of the high street to retail sustainability and emerging technologies, this podcast provides a glimpse into the minds of both retailers and consumers.

What’s In Store gives you future predictions and genuine insights from two international speakers at the top of their game. The unique blend of expertise from a retail expert and consumer psychologist allows this podcast to dig deeper and more meaningfully into consumer issues.



About your hosts

Andrew Busby is an influential retail analyst and Zana Busby is a highly experienced business and retail psychologist. Together they set up Retail Reflections, which offers practical insights and solutions to some of the world’s biggest retailers.

Andrew is one of the most high-profile figures in retail. He’s a writer, speaker, Forbes contributor, IBM Futurist and author of the book ‘Harry Was Right All Along’. He’s rated #17 in the list of top 100 global retail influencers to follow by Vend.

Zana is an experienced psychologist, author and international keynote speaker. Specialising in cognitive-behavioural science, she examines how the customer journey and consumer buying decisions are influenced by emotions, gender and mood.